A white label in music distribution refers to a rebranded service provided by a third-party distributor, allowing someone (like you or your organization) to operate a fully customized music distribution platform under your own brand — as if it were built from scratch.
In Detail:
The backend technology (upload system, metadata management, delivery to platforms like Spotify, Apple Music, etc.) is provided by an established distributor.
The frontend (website, branding, logos, domain, dashboard) is fully customized to reflect your brand, not the provider’s.
Artists, labels, or managers sign up on your branded platform and distribute their music as if you are the distributor.
Key Features of a White Label Music Distribution Service:
Custom domain (e.g., yourbrandmusic.com)
Your own logo, colors, and UI branding
Artist/label dashboards under your identity
Access to backend tools for managing royalties, splits, releases
Option to set your own pricing, revenue splits, and policies
Often includes analytics, reporting, and customer support portals
Use Cases:
Music collectives, indie labels, studios, or regional cultural organizations wanting to offer professional distribution services under their own name.
Entrepreneurs or companies creating a niche service for a specific genre, community, or country.
Example:
You could launch GuildTunes.com — a distribution service for local artists in your region. While the core technology might be powered by a company like True Knock Digital, everything the artists see would be your brand, and you’d earn from a percentage of their revenue or flat fees, depending on your model.